White Lion Press
Founded In 1991 by Ken Burnett and his wife Marie, The White Lion Press is a boutique publisher dedicated to sourcing indispensable texts for passionate fundraisers. When Marie died in 2019 it seemed the heart had gone out of WLP. Then in 2022 along came Jim Hilborn and Civil Sector Press, offering a new lease of life for White Lion Press and its books, for the benefit of fundraisers everywhere. Marie would be thrilled.
- Grid List
{"id":7902378950818,"title":"Asking Properly: The art of creative fundraising","handle":"asking-properly-the-art-of-creative-fundraising","description":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:59-04:00","created_at":"2023-04-21T13:24:35-04:00","vendor":"George Smith","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240672198818,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w001","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Asking Properly: The art of creative fundraising","public_title":null,"options":["Default Title"],"price":3200,"weight":300,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","options":["Title"],"media":[{"alt":null,"id":27976144519330,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e"}
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Asking Properly: The art of creative fundraising
$32.00
George Smith tears open the conventional wisdom of fundraising creativity. Asking Properly is that rare thing – a book that...
{"id":7902351130786,"title":"Donors for Life: a practitioner’s guide to relationship fundraising","handle":"donors-for-life-a-practitioner-s-guide-to-relationship-fundraising","description":"\u003cp\u003eIt’s a great theory, but how does it work in practice?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this defining new book two experienced fundraising directors tell all, sharing tips, pitfalls, ideas and inspiration on every page. Through 20 packed chapters Paul and Craig explain the theory too, shining bright light on what commitment to a relationship fundraising approach means for fundraising colleagues, other staff, volunteers, trustees, donors and your charity’s bottom line – your ability to deliver on its mission.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFundraising and nonprofits in the twenty-first century.\u003c\/li\u003e\n\u003cli\u003eRelationship fundraising: what it is.\u003c\/li\u003e\n\u003cli\u003eWhy people give and the importance of emotion.\u003c\/li\u003e\n\u003cli\u003eDeveloping a relationship fundraising strategy.\u003c\/li\u003e\n\u003cli\u003eCreating a culture of relationship fundraising.\u003c\/li\u003e\n\u003cli\u003eRecruiting your donors.\u003c\/li\u003e\n\u003cli\u003eThe seven elements of successful donor recruitment.\u003c\/li\u003e\n\u003cli\u003eThe seven elements in action: four outstanding donor recruitment campaigns.\u003c\/li\u003e\n\u003cli\u003eIntegration: creating a seamless experience for donors.\u003c\/li\u003e\n\u003cli\u003eA tale of two brands.\u003c\/li\u003e\n\u003cli\u003eFriends for life: welcoming and keeping your donors.\u003c\/li\u003e\n\u003cli\u003eCommunity fundraising, mass participation events and peer-to-peer fundraising.\u003c\/li\u003e\n\u003cli\u003eMajor donor fundraising: launching a twenty-first century programme.\u003c\/li\u003e\n\u003cli\u003eTransformative appeals.\u003c\/li\u003e\n\u003cli\u003eTechniques for specialist areas of fundraising.\u003c\/li\u003e\n\u003cli\u003eLegacy fundraising.\u003c\/li\u003e\n\u003cli\u003eHow do people make decisions?\u003c\/li\u003e\n\u003cli\u003eRekindling friendships.\u003c\/li\u003e\n\u003cli\u003eMeasurement of performance, innovation and the planning cycle.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eDonors for Life\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eDonors for Life\u003c\/em\u003e is actually a gold mine. This long overdue worthy successor to Ken Burnett’s \u003cem\u003eRelationship Fundraising\u003c\/em\u003e is, as its title suggests, packed with lessons, practical tips and insights based on the hands-on experiences of two senior fundraising leaders. It’s an easy, enjoyable read as step by step it resets the agenda for a donor-based approach to the business of raising money.\"\u003cbr\u003e\u003cbr\u003e- Roger Craver, The Agitator, USA.\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-6-7 The White Lion Press \u003cbr\u003e370 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:59-04:00","created_at":"2023-04-21T12:56:08-04:00","vendor":"Craig Linton and Paul Stein","type":"Soft cover","tags":[],"price":4600,"price_min":4600,"price_max":4600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240601419938,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w002","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Donors for Life: a practitioner’s guide to relationship fundraising","public_title":null,"options":["Default Title"],"price":4600,"weight":300,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/donors-for-life1.jpg?v=1683563482"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/donors-for-life1.jpg?v=1683563482","options":["Title"],"media":[{"alt":null,"id":27976104575138,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/donors-for-life1.jpg?v=1683563482"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/donors-for-life1.jpg?v=1683563482","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIt’s a great theory, but how does it work in practice?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this defining new book two experienced fundraising directors tell all, sharing tips, pitfalls, ideas and inspiration on every page. Through 20 packed chapters Paul and Craig explain the theory too, shining bright light on what commitment to a relationship fundraising approach means for fundraising colleagues, other staff, volunteers, trustees, donors and your charity’s bottom line – your ability to deliver on its mission.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFundraising and nonprofits in the twenty-first century.\u003c\/li\u003e\n\u003cli\u003eRelationship fundraising: what it is.\u003c\/li\u003e\n\u003cli\u003eWhy people give and the importance of emotion.\u003c\/li\u003e\n\u003cli\u003eDeveloping a relationship fundraising strategy.\u003c\/li\u003e\n\u003cli\u003eCreating a culture of relationship fundraising.\u003c\/li\u003e\n\u003cli\u003eRecruiting your donors.\u003c\/li\u003e\n\u003cli\u003eThe seven elements of successful donor recruitment.\u003c\/li\u003e\n\u003cli\u003eThe seven elements in action: four outstanding donor recruitment campaigns.\u003c\/li\u003e\n\u003cli\u003eIntegration: creating a seamless experience for donors.\u003c\/li\u003e\n\u003cli\u003eA tale of two brands.\u003c\/li\u003e\n\u003cli\u003eFriends for life: welcoming and keeping your donors.\u003c\/li\u003e\n\u003cli\u003eCommunity fundraising, mass participation events and peer-to-peer fundraising.\u003c\/li\u003e\n\u003cli\u003eMajor donor fundraising: launching a twenty-first century programme.\u003c\/li\u003e\n\u003cli\u003eTransformative appeals.\u003c\/li\u003e\n\u003cli\u003eTechniques for specialist areas of fundraising.\u003c\/li\u003e\n\u003cli\u003eLegacy fundraising.\u003c\/li\u003e\n\u003cli\u003eHow do people make decisions?\u003c\/li\u003e\n\u003cli\u003eRekindling friendships.\u003c\/li\u003e\n\u003cli\u003eMeasurement of performance, innovation and the planning cycle.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eDonors for Life\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eDonors for Life\u003c\/em\u003e is actually a gold mine. This long overdue worthy successor to Ken Burnett’s \u003cem\u003eRelationship Fundraising\u003c\/em\u003e is, as its title suggests, packed with lessons, practical tips and insights based on the hands-on experiences of two senior fundraising leaders. It’s an easy, enjoyable read as step by step it resets the agenda for a donor-based approach to the business of raising money.\"\u003cbr\u003e\u003cbr\u003e- Roger Craver, The Agitator, USA.\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-6-7 The White Lion Press \u003cbr\u003e370 pages soft cover\u003c\/p\u003e"}
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Donors for Life: a practitioner’s guide to relationship fundraising
$46.00
It’s a great theory, but how does it work in practice?In this defining new book two experienced fundraising directors tell...
{"id":7902307877026,"title":"Storytelling Can Change the World","handle":"storytelling-can-change-the-world","description":"\u003cp\u003ePersuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas.\u003cbr\u003e\u003cbr\u003eWe do that best by telling them stories. How to do transformational storytelling is explained here.\u003cbr\u003e\u003cbr\u003eWhy transformational storytelling works so well is not in doubt. Receptiveness to stories is hard-wired into our DNA. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now, to make a difference. So for any kind of aspiring communicator or influencer, storytelling is the one skill they need more than any other. If you seek to understand and access any human emotion, study stories.\u003cbr\u003e\u003cbr\u003eIn the modern world of massive information overload stories get through where wodges of bumph and formal reports, however filled with information, won’t. Endlessly versatile and satisfying, stories stick where whatever’s picked up from sitting through lessons and lectures quickly fades. Stories are how people learn.\u003cbr\u003e\u003cbr\u003eTransformational stories have an extra dimension – the power to move people to action, to make a difference, to make change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eStorytelling Can Change the World\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"If you’re a member of any organization interested in ramping up fundraising efforts, let this book be your holy grail. Read it and then promptly pass it on to your board, your volunteers, and even your janitor to hammer home the importance of your stories. Once they read this, they’ll get it. And then your team of storytellers can go forth and be agents of change for your organization.\"\u003cbr\u003e\u003cbr\u003e- Pamela Grow, \u003cem\u003eThe Grow Report\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"...Full of gems, this book renewed my zest and enthusiasm to become not just a better writer and storyteller but a transformational writer, a transformational storyteller, who will go on to change the world.\"\u003cbr\u003e\u003cbr\u003e- Mary Stringer, communications officer and writer\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Only a few chapters in and I’m mesmerised... thanks tons (like all the elephants in Africa tons) for writing this book.\"\u003cbr\u003e\u003cbr\u003e- Shanon Doolittle, Seattle, USA.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Whether you work for business, government, or non-profit, your success depends on influencing others. And great storytelling is the secret. Burnett is a master storyteller, sharing hundreds of inspirational examples of how you can improve your skills in this crucial area. Storytelling can change the world will inspire and excite you as you learn to become a transformational storyteller.\"\u003cbr\u003e\u003cbr\u003e- Harvey McKinnon, author, \u003cem\u003eThe Power of Giving\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-5-0 The White Lion Press\u003cbr\u003e272 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:58-04:00","created_at":"2023-04-21T12:20:47-04:00","vendor":"Ken Burnett","type":"Soft cover","tags":[],"price":4000,"price_min":4000,"price_max":4000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240502034594,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w005","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Storytelling Can Change the World","public_title":null,"options":["Default Title"],"price":4000,"weight":300,"compare_at_price":null,"inventory_quantity":-36,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/storytelling-can-change-the-world.jpg?v=1683563361"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/storytelling-can-change-the-world.jpg?v=1683563361","options":["Title"],"media":[{"alt":null,"id":27976098840738,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/storytelling-can-change-the-world.jpg?v=1683563361"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/storytelling-can-change-the-world.jpg?v=1683563361","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003ePersuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas.\u003cbr\u003e\u003cbr\u003eWe do that best by telling them stories. How to do transformational storytelling is explained here.\u003cbr\u003e\u003cbr\u003eWhy transformational storytelling works so well is not in doubt. Receptiveness to stories is hard-wired into our DNA. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now, to make a difference. So for any kind of aspiring communicator or influencer, storytelling is the one skill they need more than any other. If you seek to understand and access any human emotion, study stories.\u003cbr\u003e\u003cbr\u003eIn the modern world of massive information overload stories get through where wodges of bumph and formal reports, however filled with information, won’t. Endlessly versatile and satisfying, stories stick where whatever’s picked up from sitting through lessons and lectures quickly fades. Stories are how people learn.\u003cbr\u003e\u003cbr\u003eTransformational stories have an extra dimension – the power to move people to action, to make a difference, to make change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eStorytelling Can Change the World\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"If you’re a member of any organization interested in ramping up fundraising efforts, let this book be your holy grail. Read it and then promptly pass it on to your board, your volunteers, and even your janitor to hammer home the importance of your stories. Once they read this, they’ll get it. And then your team of storytellers can go forth and be agents of change for your organization.\"\u003cbr\u003e\u003cbr\u003e- Pamela Grow, \u003cem\u003eThe Grow Report\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"...Full of gems, this book renewed my zest and enthusiasm to become not just a better writer and storyteller but a transformational writer, a transformational storyteller, who will go on to change the world.\"\u003cbr\u003e\u003cbr\u003e- Mary Stringer, communications officer and writer\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Only a few chapters in and I’m mesmerised... thanks tons (like all the elephants in Africa tons) for writing this book.\"\u003cbr\u003e\u003cbr\u003e- Shanon Doolittle, Seattle, USA.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Whether you work for business, government, or non-profit, your success depends on influencing others. And great storytelling is the secret. Burnett is a master storyteller, sharing hundreds of inspirational examples of how you can improve your skills in this crucial area. Storytelling can change the world will inspire and excite you as you learn to become a transformational storyteller.\"\u003cbr\u003e\u003cbr\u003e- Harvey McKinnon, author, \u003cem\u003eThe Power of Giving\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-5-0 The White Lion Press\u003cbr\u003e272 pages soft cover\u003c\/p\u003e"}
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Storytelling Can Change the World
$40.00
Persuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable...
{"id":7902441504930,"title":"The essence of Campaigning Fundraising in 52 exhibits and 199 web links","handle":"the-essence-of-campaigning-fundraising-in-52-exhibits-and-199-web-links","description":"\u003cp\u003eWhat do you mean, campaigning fundraising?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFundraising above all is about the change charities and their supporters want to see in this world. So, in referring to this activity merely as fundraising we made a basic big mistake, a mistake we’ve paid dearly for and are still paying for, so should rectify once and for all... People don’t give for things to remain as they are – they give to see change, always. So campaigning fundraising it has to be.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eThe Essence of Campaigning Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I ordered a copy of this new book as soon as I heard about it...a new Ken Burnett is always a necessary addition to my bookshelf! I love how Ken's work is so accessible and useful to practitioners and also, food for thought for scholars.\"\u003cbr\u003e\u003cbr\u003e- Dr. Beth Breeze, Director, Centre for Philanthropy, University of Kent, UK.\u003cbr\u003e\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"This book does not deserve a place on your shelf. It deserves to be open on your desk in a place of practical use, as a campaigning fundraiser who wants to do and be better: dog-eared, marked-up, pages flagged for future world-changing projects. The links and exhibits contained here transformed the way I do my work as a fundraising copywriter (and continue to do so). May they likewise transform the work you do to make this world a better place by giving your donors the chance to be the generous, compassionate, caring people they are – as deeply committed as you are to making this world a better place for us all. Use this book daily. I know I will\".\u003cbr\u003e\u003cbr\u003e- Lisa Sargent, campaigning fundraising copywriter, USA.\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"I love this book, I love its spirit and I think the fundraising sector will love it too. \u003cem\u003eCampaigning Fundraising\u003c\/em\u003e captures the work of fundraisers eloquently and accurately. The book and its objects will be very encouraging for those looking to join the sector, equipping them to take a donor-centred approach and tell their supporters the right stories in the right way at the right time.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- Ryan Burdock, associate director - fundraising, Prospectus, London, UK.\u003cbr\u003e\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"Thirty years ago, Ken Burnett rescued donors by putting them in the centre. In this new book, Ken rescues fundraisers by showing them they are campaigners. They don’t raise funds. They work with donors yearning to make their world more just, more educated, more healthy, greener. Precious donors who, guided by campaigning fundraisers, want to be inspired, angered, impassioned and given a chance to be heroes. This book, filled with powerful examples accompanied by Ken’s sharp wit and profound insights, is a treasure.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- David Love, author and leading environmental campaigning fundraiser, Canada.\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"Thank God I got to the letterbox before the dog did yesterday because this treasure was waiting for me on the doormat.\u003c\/p\u003e\n\u003cp\u003eKen changed the face of fundraising in Britain with his book about Relationship Fundraising 30ish years ago, waving the donor's shoes at us and telling us that if we want to inspire people to help change the world, we've got to stand in their shoes and see the world from there.\u003c\/p\u003e\n\u003cp\u003eLike that book, this new one is brimming with practical examples of transformational fundraising you can borrow from straight away, and QR codes taking you to all kinds of fundraising communications. It's a dip-into book, as well as a good read.\u003c\/p\u003e\n\u003cp\u003eWe saw what happened a few years ago when some fundraisers turned into something resembling a factory farming. And it's been brilliant to see how real relationship fundraising has returned in response, not just in lip service but in full-fat life with fundraisers going so much further to treat their supporters like partners.\u003c\/p\u003e\n\u003cp\u003eThis book takes a step onward. A reminder that fundraising is about giving people opportunities to create the changes they want to see around them, as well as about asking for money respectfully. Campaigning fundraising.\u003cbr\u003e\u003cbr\u003e- Karin Weatherup\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/sofii.org\/article\/the-book-that-will-lead-the-campaigning-fundraising-revolution\" target=\"_blank\"\u003eTanya Jackson's review on SOFII.org\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/agitator.thedonorvoice.com\/standing-on-the-shoulder-of-giants\/\" target=\"_blank\"\u003eDavid Love's review on The Agitator\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-7-4 The White Lion Press\u003cbr\u003e208 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:00-04:00","created_at":"2023-04-21T14:29:16-04:00","vendor":"Ken Burnett","type":"Soft cover","tags":[],"price":5700,"price_min":5700,"price_max":5700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240836137122,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w006","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The essence of Campaigning Fundraising in 52 exhibits and 199 web links","public_title":null,"options":["Default Title"],"price":5700,"weight":300,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-essence-of-campaigning-fundraising.jpg?v=1683563610"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-essence-of-campaigning-fundraising.jpg?v=1683563610","options":["Title"],"media":[{"alt":null,"id":27976108998818,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-essence-of-campaigning-fundraising.jpg?v=1683563610"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-essence-of-campaigning-fundraising.jpg?v=1683563610","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWhat do you mean, campaigning fundraising?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFundraising above all is about the change charities and their supporters want to see in this world. So, in referring to this activity merely as fundraising we made a basic big mistake, a mistake we’ve paid dearly for and are still paying for, so should rectify once and for all... People don’t give for things to remain as they are – they give to see change, always. So campaigning fundraising it has to be.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eThe Essence of Campaigning Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I ordered a copy of this new book as soon as I heard about it...a new Ken Burnett is always a necessary addition to my bookshelf! I love how Ken's work is so accessible and useful to practitioners and also, food for thought for scholars.\"\u003cbr\u003e\u003cbr\u003e- Dr. Beth Breeze, Director, Centre for Philanthropy, University of Kent, UK.\u003cbr\u003e\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"This book does not deserve a place on your shelf. It deserves to be open on your desk in a place of practical use, as a campaigning fundraiser who wants to do and be better: dog-eared, marked-up, pages flagged for future world-changing projects. The links and exhibits contained here transformed the way I do my work as a fundraising copywriter (and continue to do so). May they likewise transform the work you do to make this world a better place by giving your donors the chance to be the generous, compassionate, caring people they are – as deeply committed as you are to making this world a better place for us all. Use this book daily. I know I will\".\u003cbr\u003e\u003cbr\u003e- Lisa Sargent, campaigning fundraising copywriter, USA.\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"I love this book, I love its spirit and I think the fundraising sector will love it too. \u003cem\u003eCampaigning Fundraising\u003c\/em\u003e captures the work of fundraisers eloquently and accurately. The book and its objects will be very encouraging for those looking to join the sector, equipping them to take a donor-centred approach and tell their supporters the right stories in the right way at the right time.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- Ryan Burdock, associate director - fundraising, Prospectus, London, UK.\u003cbr\u003e\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"Thirty years ago, Ken Burnett rescued donors by putting them in the centre. In this new book, Ken rescues fundraisers by showing them they are campaigners. They don’t raise funds. They work with donors yearning to make their world more just, more educated, more healthy, greener. Precious donors who, guided by campaigning fundraisers, want to be inspired, angered, impassioned and given a chance to be heroes. This book, filled with powerful examples accompanied by Ken’s sharp wit and profound insights, is a treasure.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- David Love, author and leading environmental campaigning fundraiser, Canada.\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"Thank God I got to the letterbox before the dog did yesterday because this treasure was waiting for me on the doormat.\u003c\/p\u003e\n\u003cp\u003eKen changed the face of fundraising in Britain with his book about Relationship Fundraising 30ish years ago, waving the donor's shoes at us and telling us that if we want to inspire people to help change the world, we've got to stand in their shoes and see the world from there.\u003c\/p\u003e\n\u003cp\u003eLike that book, this new one is brimming with practical examples of transformational fundraising you can borrow from straight away, and QR codes taking you to all kinds of fundraising communications. It's a dip-into book, as well as a good read.\u003c\/p\u003e\n\u003cp\u003eWe saw what happened a few years ago when some fundraisers turned into something resembling a factory farming. And it's been brilliant to see how real relationship fundraising has returned in response, not just in lip service but in full-fat life with fundraisers going so much further to treat their supporters like partners.\u003c\/p\u003e\n\u003cp\u003eThis book takes a step onward. A reminder that fundraising is about giving people opportunities to create the changes they want to see around them, as well as about asking for money respectfully. Campaigning fundraising.\u003cbr\u003e\u003cbr\u003e- Karin Weatherup\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/sofii.org\/article\/the-book-that-will-lead-the-campaigning-fundraising-revolution\" target=\"_blank\"\u003eTanya Jackson's review on SOFII.org\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/agitator.thedonorvoice.com\/standing-on-the-shoulder-of-giants\/\" target=\"_blank\"\u003eDavid Love's review on The Agitator\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 978-0-9553993-7-4 The White Lion Press\u003cbr\u003e208 pages soft cover\u003c\/p\u003e"}
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The essence of Campaigning Fundraising in 52 exhibits and 199 web links
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What do you mean, campaigning fundraising?Fundraising above all is about the change charities and their supporters want to see in...
{"id":7902326358178,"title":"The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships","handle":"the-zen-of-fundraising","description":"\u003cp\u003eIf all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters – what fundraisers everywhere need to know – there would be only a small number of true gems deserving of the description, \"nuggets of information\".\u003cbr\u003e\u003cbr\u003eKen Burnett, author of the classic \u003cem\u003eRelationship Fundraising\u003c\/em\u003e, has identified and defined 89 such nuggets for his new book \u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e, a fun read, one-of-a-kind look into what makes donors tick and – more importantly – what makes them give.\u003cbr\u003e\u003cbr\u003eNearly three decades as a leading international fundraiser have taught Ken what donors want and how fundraisers can best deliver it. To achieve their true potential fundraisers now have to really understand their donors and their causes, to communicate more effectively, to engage, involve and inspire their donors more consistently, to be extraordinarily good to do business with, to play smart and keep themselves and their colleagues motivated as they do it. In short, fundraisers have to ensure their thinking is right so they can get all their important messages spot on, appreciated, remembered and acted upon. This book will show fundraisers how to do all that and enjoy their work too, while they make the world a better place.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e will entertain and surprise you but more importantly, it will help you to sort out what’s important and what matters, what you really need to know from what’s merely interesting and worth knowing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e is classic Burnett, but unlike \u003cem\u003eRelationship Fundraising\u003c\/em\u003e it can sit neatly in your pocket to be thumbed on your travels or when there are a few moments to spare. The bite-sized chunks that comprise this text make it ideally suited to this purpose.\u003cbr\u003e\u003cbr\u003eAn odd title though? As Ken says in his introduction, the term Zen has come to mean “thoughtful wisdom and insights” and there are 89 of these “timeless ideas” in this text. No more than a page and a half is devoted to each so they come at the reader at quite a pace. Not all are new, extensions only of common sense, but it is always amazing how much of “common” sense turns out not to be common at all. Conference speakers, for example, have stressed the importance of thanking donors appropriately for as long as I can remember yet, as a donor, I’m frequently surprised at how few organisations manage to do this well. The Zen offers a number of suggestions for improvements here…\u003cbr\u003e\u003cbr\u003eWith 89 ideas there really should be something for everyone in this text. If you find just two or three of them to be worthwhile implementing, this little book will have paid for itself many times over.\"\u003c\/p\u003e\n\u003cp\u003e- Adrian Sargeant, eZine 6, issue 18, ePhilanthropyFoundation.Org, USA, professor\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e \"This book is wicked. I brought it because I started to work for a charity and I wanted to be fab at my job. It's simple and logical and easy to follow. A lot of it is common sense that we appear to have forgotton. Buy this book and make your fundraising more effective!!!\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- J. Matthews , on Amazon\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"\u003cem\u003eThe Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships\u003c\/em\u003e by Ken Burnett is one of those little but powerful books that you will go back to over and over.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eKen Burnett is a well-known expert on fundraising and in this book he has employed the essence of Zen. A hallmark of Zen is “koans” or little parables that teach through stories, examples, and riddles. Burnett doesn't make us solve any riddles, thankfully, but he does capture the heartfelt and wise quality of Zen with his little parables drawn from his own vast experience. These bits of wisdom don’t seem obvious until you read them and then they do seem very obvious making you wonder why you didn’t think of that.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor instance, Burnett suggests that since we, as fundraisers, do not have unlimited resources, we must be choosy. He suggests that we focus on donors who really count. And who are those? A “real donor,” for Burnett, is someone who has given repeatedly over time. People who have only given once are “responders,” and not yet donors.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBurnett would use his resources to “ask fewer people for more money for better reasons. How commonsensical but profound is that? Such is the essence of Zen, and of Burnett’s book. We loved this little book so much that we had to restrain ourselves from reprinting the whole thing right here.\"\u003c\/p\u003e\n\u003cp\u003e- Joanne Fritz, From the website of Nonprofit Charitable Organisations, www.nonprofit.about.com, USA\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\u003cbr\u003eISBN 0-7879-8304-4 The White Lion Press, Jossey-Bass Inc. \u003cbr\u003e176 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:59-04:00","created_at":"2023-04-21T12:35:58-04:00","vendor":"Ken Burnett","type":"Soft cover","tags":[],"price":3900,"price_min":3900,"price_max":3900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240544141474,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w007","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships","public_title":null,"options":["Default Title"],"price":3900,"weight":300,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-zen-of-fundraising2.jpg?v=1683564043"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-zen-of-fundraising2.jpg?v=1683564043","options":["Title"],"media":[{"alt":null,"id":27976133968034,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-zen-of-fundraising2.jpg?v=1683564043"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/the-zen-of-fundraising2.jpg?v=1683564043","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIf all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters – what fundraisers everywhere need to know – there would be only a small number of true gems deserving of the description, \"nuggets of information\".\u003cbr\u003e\u003cbr\u003eKen Burnett, author of the classic \u003cem\u003eRelationship Fundraising\u003c\/em\u003e, has identified and defined 89 such nuggets for his new book \u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e, a fun read, one-of-a-kind look into what makes donors tick and – more importantly – what makes them give.\u003cbr\u003e\u003cbr\u003eNearly three decades as a leading international fundraiser have taught Ken what donors want and how fundraisers can best deliver it. To achieve their true potential fundraisers now have to really understand their donors and their causes, to communicate more effectively, to engage, involve and inspire their donors more consistently, to be extraordinarily good to do business with, to play smart and keep themselves and their colleagues motivated as they do it. In short, fundraisers have to ensure their thinking is right so they can get all their important messages spot on, appreciated, remembered and acted upon. This book will show fundraisers how to do all that and enjoy their work too, while they make the world a better place.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e will entertain and surprise you but more importantly, it will help you to sort out what’s important and what matters, what you really need to know from what’s merely interesting and worth knowing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eThe Zen of Fundraising\u003c\/em\u003e is classic Burnett, but unlike \u003cem\u003eRelationship Fundraising\u003c\/em\u003e it can sit neatly in your pocket to be thumbed on your travels or when there are a few moments to spare. The bite-sized chunks that comprise this text make it ideally suited to this purpose.\u003cbr\u003e\u003cbr\u003eAn odd title though? As Ken says in his introduction, the term Zen has come to mean “thoughtful wisdom and insights” and there are 89 of these “timeless ideas” in this text. No more than a page and a half is devoted to each so they come at the reader at quite a pace. Not all are new, extensions only of common sense, but it is always amazing how much of “common” sense turns out not to be common at all. Conference speakers, for example, have stressed the importance of thanking donors appropriately for as long as I can remember yet, as a donor, I’m frequently surprised at how few organisations manage to do this well. The Zen offers a number of suggestions for improvements here…\u003cbr\u003e\u003cbr\u003eWith 89 ideas there really should be something for everyone in this text. If you find just two or three of them to be worthwhile implementing, this little book will have paid for itself many times over.\"\u003c\/p\u003e\n\u003cp\u003e- Adrian Sargeant, eZine 6, issue 18, ePhilanthropyFoundation.Org, USA, professor\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e \"This book is wicked. I brought it because I started to work for a charity and I wanted to be fab at my job. It's simple and logical and easy to follow. A lot of it is common sense that we appear to have forgotton. Buy this book and make your fundraising more effective!!!\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e- J. Matthews , on Amazon\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"\u003cem\u003eThe Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships\u003c\/em\u003e by Ken Burnett is one of those little but powerful books that you will go back to over and over.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eKen Burnett is a well-known expert on fundraising and in this book he has employed the essence of Zen. A hallmark of Zen is “koans” or little parables that teach through stories, examples, and riddles. Burnett doesn't make us solve any riddles, thankfully, but he does capture the heartfelt and wise quality of Zen with his little parables drawn from his own vast experience. These bits of wisdom don’t seem obvious until you read them and then they do seem very obvious making you wonder why you didn’t think of that.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor instance, Burnett suggests that since we, as fundraisers, do not have unlimited resources, we must be choosy. He suggests that we focus on donors who really count. And who are those? A “real donor,” for Burnett, is someone who has given repeatedly over time. People who have only given once are “responders,” and not yet donors.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBurnett would use his resources to “ask fewer people for more money for better reasons. How commonsensical but profound is that? Such is the essence of Zen, and of Burnett’s book. We loved this little book so much that we had to restrain ourselves from reprinting the whole thing right here.\"\u003c\/p\u003e\n\u003cp\u003e- Joanne Fritz, From the website of Nonprofit Charitable Organisations, www.nonprofit.about.com, USA\u003cbr\u003e\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\u003cbr\u003eISBN 0-7879-8304-4 The White Lion Press, Jossey-Bass Inc. \u003cbr\u003e176 pages soft cover\u003c\/p\u003e"}
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The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
$39.00
If all that has ever been said and written about the art and science of fundraising could be distilled down...
{"id":7903750160546,"title":"Tiny Essentials of a Fundraising Strategy","handle":"tiny-essentials-of-a-fundraising-strategy","description":"\u003cp\u003eThis little book tells you all you need to know about introducing, planning and implementing a strategy that’s right for you and your organization. What’s more, it’ll give you all this valuable insight and information in just about an hour, as that’s all the time it will take you to read and digest this latest addition to the indispensable TINY ESSENTIALS series.\u003cbr\u003e\u003cbr\u003eOf course it’s hard to consider strategy without conjuring military connotations, perhaps because the term derives from the Greek word for army. Strategy differs from tactics in that tactics is concerned with the conduct of a specific engagement while strategy is concerned with how different engagements are linked. In other words, how a battle is fought is a matter of tactics: whether it should be fought at all is a matter of strategy.\u003cbr\u003e\u003cbr\u003eMaggie Taylor and Ilene Hoyle show us here how, with a little foresight and application matched with some careful planning and judicious engagement of all the players, it is possible to devise and implement an effective strategy for our organization without getting too hot and bothered about it in the process.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 0-9553993-2-7 The White Lion Press\u003cbr\u003e74 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:02-04:00","created_at":"2023-04-24T13:13:03-04:00","vendor":"Maggie Taylor and Ilene Hoyle","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43246050279586,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w008","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of a Fundraising Strategy","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essential-fundraising-strategy.jpg?v=1683562711"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essential-fundraising-strategy.jpg?v=1683562711","options":["Title"],"media":[{"alt":null,"id":27976072691874,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essential-fundraising-strategy.jpg?v=1683562711"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essential-fundraising-strategy.jpg?v=1683562711","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis little book tells you all you need to know about introducing, planning and implementing a strategy that’s right for you and your organization. What’s more, it’ll give you all this valuable insight and information in just about an hour, as that’s all the time it will take you to read and digest this latest addition to the indispensable TINY ESSENTIALS series.\u003cbr\u003e\u003cbr\u003eOf course it’s hard to consider strategy without conjuring military connotations, perhaps because the term derives from the Greek word for army. Strategy differs from tactics in that tactics is concerned with the conduct of a specific engagement while strategy is concerned with how different engagements are linked. In other words, how a battle is fought is a matter of tactics: whether it should be fought at all is a matter of strategy.\u003cbr\u003e\u003cbr\u003eMaggie Taylor and Ilene Hoyle show us here how, with a little foresight and application matched with some careful planning and judicious engagement of all the players, it is possible to devise and implement an effective strategy for our organization without getting too hot and bothered about it in the process.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 0-9553993-2-7 The White Lion Press\u003cbr\u003e74 pages soft cover\u003c\/p\u003e"}
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Tiny Essentials of a Fundraising Strategy
$24.00
This little book tells you all you need to know about introducing, planning and implementing a strategy that’s right for...
{"id":7902459855010,"title":"Tiny Essentials of an Effective Volunteer Board","handle":"tiny-essentials-of-an-effective-volunteer-board","description":"\u003cp\u003eWhen Warren Maxwell suddenly finds himself propelled into accepting the chair of the medium-sized voluntary organization on whose board he serves, he has to think and act fast. How can he stop his board from sinking into irrelevance? How can he ensure that his board becomes a beacon of best behaviour, a paragon of all that’s excellent in nonprofit governance?\u003cbr\u003e\u003cbr\u003eWarren decides there’s only one way and that’s to uncover and learn as quickly as possible what it takes to build a volunteer board that’s truly effective. Join Warren on his brief yet enlightening quest as he sets out to expose the shortcomings of too strong and too weak boards and so reveals the secrets of what makes an inspiring, balanced and highly effective volunteer board.\u003cbr\u003e\u003cbr\u003eFor most voluntary organizations identifying, recruiting and developing a truly effective board remains a wonderful but usually distant and elusive dream. This small book has been written for all board members and nonprofit staff whose job it is to deal with ‘the board’. Its purpose is to help any board to do its important job better.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews for \u003cem\u003eTiny Essentials of an Effective Volunteer Board\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The principles set out in Burnett's little book are exactly those that any new board member or the founder of a new nonprofit should know. Plus, there are some bonuses that we enjoyed…\u003cbr\u003e\u003cbr\u003eThroughout the book, Burnett includes information on board diversity, board recruitment, board committee structure and more. In addition, there is a list of “The 21 key aspects of good governance.”\u003cbr\u003e\u003cbr\u003e- Joanne Fritz, www.About.com\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"It is not often you come across a fascinating book on governance, but Tiny Essentials is one. It tells the story of Warren Maxwell, who has just become chair of a medium-sized voluntary organisation and genuinely wants to make his board exciting, balanced and effective. Using almost Dickensian caricatures of chairs of volunteer boards, Burnett explains the difference that a well-balanced and supportive board can make. How can Warren lead? How can he enable his board to govern effectively? How can he relate to his staff in this new role? It is a well-packed, entertaining joy to read.\"\u003cbr\u003e\u003cbr\u003e- Tesse Akpeki, \u003cem\u003eThird Sector\u003c\/em\u003e, governance supplement.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"This little book is absolutely brilliant; it’s easy to read and is full of useful information on how to improve the effectiveness of trustee boards…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe book begins by examining the possible motivations of trustees. Burnett then discusses some very important issues – why the trustee board exists, what value it adds to the organisation and how it would function without the board. These lead him to identify the function of the trustee board and he differentiates between the board’s role, which is governance, and the management’s, which is to manage the organisation’s daily operations…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI found this book to be a very informative resource. Instead of being a hefty, heavy-going reference book, this book tells a story. I loved the style, to have a fictional story to read certainly drove home the salient points far more than a dull, factual text could have done; I found this approach to be very warm and engaging. Definitely worth a read.\"\u003cbr\u003e\u003cbr\u003e- Tracy Saunders, \u003cem\u003eVolunteering magazine\u003c\/em\u003e online, issue no. 118.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Small enough to fit in your pocket but with more than 70 pages of practical tips, set out in a fictional story style, following a new board chairman. The book is chatty in style, an easy read, but with a good deal of truth. You may well find yourself linking the characters in this story with the characters that you know only too well on the board you work on. The book also has a useful check list of 21 “key aspects of good governance. Worth buying for your trustees\/board and giving one to the chief executive as well, to see life from “the other side”.\u003cbr\u003e\u003cbr\u003e- \u003cem\u003eGetaway\u003c\/em\u003e, issue 12.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"Designed to be read in an hour, this book has been written to help trustees and charity staff who deal with the ‘board’ to do their jobs better. It tells the story of Warren Maxwell, who is suddenly propelled into the post of chair of the voluntary organisation where he is a board member. The book follows Warren as he sets about lifting his board from mediocrity, revealing the secrets of what makes a balanced, progressive and highly effective board.\"\u003cbr\u003e\u003cbr\u003e- \u003cem\u003eVoluntary Voice\u003c\/em\u003e, issue 192.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"\u003cem\u003eTiny Essentials of an Effective Volunteer Board\u003c\/em\u003e is a pocket-sized guide to board development, recruitment, and management and will make any American who is a fan of public television smile and maybe even giggle.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBurnett is British and his little book is written with the elan of the wonderful British imports we see on public television such as \u003cem\u003eMystery and Masterpiece Theater\u003c\/em\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe book is actually a narrative of the search by a newly appointed board chairman for the keys to effective boards. He sets out to interview the CEOs and board chairs of other nonprofits in the hope of insight. In his travels he and we meet the somewhat slimy Arthur, a nonprofit CEO who controls his board and whose voice drips with disrespect for his board members. We meet Lady Bountiful (really the Honourable Camilla ffoulkes-Lanningham), the chair of trustees of an unfortunate organisation. And, finally, a dynamic duo of CEO and chairman who can finally enlighten us and our hapless hero…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe principles set out in Burnett's little book are exactly those that any new board member or the founder of a new nonprofit should know. In addition, there are some bonuses that we enjoyed…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThroughout the book, Burnett includes information on board diversity, board recruitment, board committee structure and more. In addition, there is a list of “The 21 key aspects of good governance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eYou don't really need a huge encyclopaedia of nonprofit theory to set up a good board. This little book of essentials provides all the basics any organisation needs to establish an effective and sensible board that will support the mission and the staff.\"\u003cbr\u003e\u003cbr\u003e- Joanne Fritz, Nonprofit Charitable Organisations, www.nonprofit.about.com, USA.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-8-7 The White Lion Press\u003cbr\u003e83 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:00-04:00","created_at":"2023-04-21T15:24:45-04:00","vendor":"Ken Burnett","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240949711010,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w009","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of an Effective Volunteer Board","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-effective-volunteer-board.jpg?v=1683562960"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-effective-volunteer-board.jpg?v=1683562960","options":["Title"],"media":[{"alt":null,"id":27976080457890,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-effective-volunteer-board.jpg?v=1683562960"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-effective-volunteer-board.jpg?v=1683562960","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWhen Warren Maxwell suddenly finds himself propelled into accepting the chair of the medium-sized voluntary organization on whose board he serves, he has to think and act fast. How can he stop his board from sinking into irrelevance? How can he ensure that his board becomes a beacon of best behaviour, a paragon of all that’s excellent in nonprofit governance?\u003cbr\u003e\u003cbr\u003eWarren decides there’s only one way and that’s to uncover and learn as quickly as possible what it takes to build a volunteer board that’s truly effective. Join Warren on his brief yet enlightening quest as he sets out to expose the shortcomings of too strong and too weak boards and so reveals the secrets of what makes an inspiring, balanced and highly effective volunteer board.\u003cbr\u003e\u003cbr\u003eFor most voluntary organizations identifying, recruiting and developing a truly effective board remains a wonderful but usually distant and elusive dream. This small book has been written for all board members and nonprofit staff whose job it is to deal with ‘the board’. Its purpose is to help any board to do its important job better.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews for \u003cem\u003eTiny Essentials of an Effective Volunteer Board\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The principles set out in Burnett's little book are exactly those that any new board member or the founder of a new nonprofit should know. Plus, there are some bonuses that we enjoyed…\u003cbr\u003e\u003cbr\u003eThroughout the book, Burnett includes information on board diversity, board recruitment, board committee structure and more. In addition, there is a list of “The 21 key aspects of good governance.”\u003cbr\u003e\u003cbr\u003e- Joanne Fritz, www.About.com\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \"It is not often you come across a fascinating book on governance, but Tiny Essentials is one. It tells the story of Warren Maxwell, who has just become chair of a medium-sized voluntary organisation and genuinely wants to make his board exciting, balanced and effective. Using almost Dickensian caricatures of chairs of volunteer boards, Burnett explains the difference that a well-balanced and supportive board can make. How can Warren lead? How can he enable his board to govern effectively? How can he relate to his staff in this new role? It is a well-packed, entertaining joy to read.\"\u003cbr\u003e\u003cbr\u003e- Tesse Akpeki, \u003cem\u003eThird Sector\u003c\/em\u003e, governance supplement.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"This little book is absolutely brilliant; it’s easy to read and is full of useful information on how to improve the effectiveness of trustee boards…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe book begins by examining the possible motivations of trustees. Burnett then discusses some very important issues – why the trustee board exists, what value it adds to the organisation and how it would function without the board. These lead him to identify the function of the trustee board and he differentiates between the board’s role, which is governance, and the management’s, which is to manage the organisation’s daily operations…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI found this book to be a very informative resource. Instead of being a hefty, heavy-going reference book, this book tells a story. I loved the style, to have a fictional story to read certainly drove home the salient points far more than a dull, factual text could have done; I found this approach to be very warm and engaging. Definitely worth a read.\"\u003cbr\u003e\u003cbr\u003e- Tracy Saunders, \u003cem\u003eVolunteering magazine\u003c\/em\u003e online, issue no. 118.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e\"Small enough to fit in your pocket but with more than 70 pages of practical tips, set out in a fictional story style, following a new board chairman. The book is chatty in style, an easy read, but with a good deal of truth. You may well find yourself linking the characters in this story with the characters that you know only too well on the board you work on. The book also has a useful check list of 21 “key aspects of good governance. Worth buying for your trustees\/board and giving one to the chief executive as well, to see life from “the other side”.\u003cbr\u003e\u003cbr\u003e- \u003cem\u003eGetaway\u003c\/em\u003e, issue 12.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"Designed to be read in an hour, this book has been written to help trustees and charity staff who deal with the ‘board’ to do their jobs better. It tells the story of Warren Maxwell, who is suddenly propelled into the post of chair of the voluntary organisation where he is a board member. The book follows Warren as he sets about lifting his board from mediocrity, revealing the secrets of what makes a balanced, progressive and highly effective board.\"\u003cbr\u003e\u003cbr\u003e- \u003cem\u003eVoluntary Voice\u003c\/em\u003e, issue 192.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"\u003cem\u003eTiny Essentials of an Effective Volunteer Board\u003c\/em\u003e is a pocket-sized guide to board development, recruitment, and management and will make any American who is a fan of public television smile and maybe even giggle.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBurnett is British and his little book is written with the elan of the wonderful British imports we see on public television such as \u003cem\u003eMystery and Masterpiece Theater\u003c\/em\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe book is actually a narrative of the search by a newly appointed board chairman for the keys to effective boards. He sets out to interview the CEOs and board chairs of other nonprofits in the hope of insight. In his travels he and we meet the somewhat slimy Arthur, a nonprofit CEO who controls his board and whose voice drips with disrespect for his board members. We meet Lady Bountiful (really the Honourable Camilla ffoulkes-Lanningham), the chair of trustees of an unfortunate organisation. And, finally, a dynamic duo of CEO and chairman who can finally enlighten us and our hapless hero…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe principles set out in Burnett's little book are exactly those that any new board member or the founder of a new nonprofit should know. In addition, there are some bonuses that we enjoyed…\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThroughout the book, Burnett includes information on board diversity, board recruitment, board committee structure and more. In addition, there is a list of “The 21 key aspects of good governance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eYou don't really need a huge encyclopaedia of nonprofit theory to set up a good board. This little book of essentials provides all the basics any organisation needs to establish an effective and sensible board that will support the mission and the staff.\"\u003cbr\u003e\u003cbr\u003e- Joanne Fritz, Nonprofit Charitable Organisations, www.nonprofit.about.com, USA.\u003c\/p\u003e\n\u003chr style=\"height: 1px; border-color: #888888;\" size=\"1\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-8-7 The White Lion Press\u003cbr\u003e83 pages soft cover\u003c\/p\u003e"}
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Tiny Essentials of an Effective Volunteer Board
$24.00
When Warren Maxwell suddenly finds himself propelled into accepting the chair of the medium-sized voluntary organization on whose board he...
{"id":7903762907298,"title":"Tiny Essentials of Donor Loyalty","handle":"tiny-essentials-of-donor-loyalty","description":"\u003cp\u003eIn just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it?\u003cbr\u003e\u003cbr\u003eThese and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, ‘the single biggest challenge facing our sector today’ – building donor loyalty.\u003cbr\u003e\u003cbr\u003eLuckily, leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eTiny Essentials of Donor Loyalty\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"This tiny book gives you practical, actionable tasks that will help you to assess your programme and improve your relationship with your donors.\"\u003c\/p\u003e\n\u003cp\u003e- Marc A Pitman, FundraisingCoach.com, USA.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"Essential reading if you want to devise a robust retention strategy.\"\u003c\/p\u003e\n\u003cp\u003e - Richard Turner, Director of Fundraising, ActionAid, UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9553993-3-6 The White Lion Press \u003cbr\u003e73 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:02-04:00","created_at":"2023-04-24T13:53:15-04:00","vendor":"Adrian Sargeant","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43246077837474,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w010","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of Donor Loyalty","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-donor-loyalty.jpg?v=1683562528"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-donor-loyalty.jpg?v=1683562528","options":["Title"],"media":[{"alt":null,"id":27976067023010,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-donor-loyalty.jpg?v=1683562528"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-donor-loyalty.jpg?v=1683562528","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eIn just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it?\u003cbr\u003e\u003cbr\u003eThese and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, ‘the single biggest challenge facing our sector today’ – building donor loyalty.\u003cbr\u003e\u003cbr\u003eLuckily, leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReviews of \u003cem\u003eTiny Essentials of Donor Loyalty\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"This tiny book gives you practical, actionable tasks that will help you to assess your programme and improve your relationship with your donors.\"\u003c\/p\u003e\n\u003cp\u003e- Marc A Pitman, FundraisingCoach.com, USA.\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\" data-mce-style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e\"Essential reading if you want to devise a robust retention strategy.\"\u003c\/p\u003e\n\u003cp\u003e - Richard Turner, Director of Fundraising, ActionAid, UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9553993-3-6 The White Lion Press \u003cbr\u003e73 pages soft cover\u003c\/p\u003e"}
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Tiny Essentials of Donor Loyalty
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{"id":7902459297954,"title":"Tiny Essentials of Fundraising","handle":"tiny-essentials-of-fundraising","description":"\u003cp\u003eWhatever their qualities, books on fundraising are rarely noted for being brief or particularly riveting. Neil Sloggie’s book changes all that.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat has been described as a ‘gem of a book’ can be read and its lessons digested in an hour at most. Fundraisers and others involved in the world of not-for-profits will consider it a very well-spent hour indeed. Just 57 pages, but each has one or more crucial lessons to impart.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e tells the story of Kate, a recruit to the fundraising profession with an inquisitive nature and a burning desire to succeed. \u003cem\u003eTiny Essentials\u003c\/em\u003e follows Kate as she visits three different fundraising organisations in a quest to find out what’s really important in her chosen new career.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e is delightfully free of padding, waffle and over-blown theories. The book so lives up to its title that there’s just no room for anything other than the essence of what really matters in fundraising, and how to order your priorities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn his short preface the author explains that there are a few fundamental strengths that most successful fundraising programmes have in common. Also, there are some errors that fundraisers all routinely make, no matter how long they’ve been in the business. In a friendly way, Neil Sloggie’s book illustrates the principles underlying a good fundraising programme and highlights some of the most frequently made mistakes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the price of a single dish at your favourite Indian restaurant or a bottle of not very impressive wine, this book will refresh your appetite for fundraising.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor those new to fundraising, \u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e will give an informative, entertaining and inspirational introduction to their new career. More seasoned fundraisers will find it equally inspiring, provided they’re not afraid to admit they might enjoy and benefit from revisiting the essentials. Or if you are someone who would just welcome feeling good about fundraising, then this book is for you, too.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eISBN 0-9518971-5-2 The White Lion Press\u003cbr data-mce-fragment=\"1\"\u003e57 pages soft cover\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","published_at":"2023-09-18T16:06:00-04:00","created_at":"2023-04-21T15:19:37-04:00","vendor":"Neil Sloggie","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240942829730,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w011","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of Fundraising","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-fundraising.jpg?v=1683563225"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-fundraising.jpg?v=1683563225","options":["Title"],"media":[{"alt":null,"id":27976091762850,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-fundraising.jpg?v=1683563225"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-fundraising.jpg?v=1683563225","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWhatever their qualities, books on fundraising are rarely noted for being brief or particularly riveting. Neil Sloggie’s book changes all that.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat has been described as a ‘gem of a book’ can be read and its lessons digested in an hour at most. Fundraisers and others involved in the world of not-for-profits will consider it a very well-spent hour indeed. Just 57 pages, but each has one or more crucial lessons to impart.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e tells the story of Kate, a recruit to the fundraising profession with an inquisitive nature and a burning desire to succeed. \u003cem\u003eTiny Essentials\u003c\/em\u003e follows Kate as she visits three different fundraising organisations in a quest to find out what’s really important in her chosen new career.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e is delightfully free of padding, waffle and over-blown theories. The book so lives up to its title that there’s just no room for anything other than the essence of what really matters in fundraising, and how to order your priorities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn his short preface the author explains that there are a few fundamental strengths that most successful fundraising programmes have in common. Also, there are some errors that fundraisers all routinely make, no matter how long they’ve been in the business. In a friendly way, Neil Sloggie’s book illustrates the principles underlying a good fundraising programme and highlights some of the most frequently made mistakes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the price of a single dish at your favourite Indian restaurant or a bottle of not very impressive wine, this book will refresh your appetite for fundraising.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor those new to fundraising, \u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e will give an informative, entertaining and inspirational introduction to their new career. More seasoned fundraisers will find it equally inspiring, provided they’re not afraid to admit they might enjoy and benefit from revisiting the essentials. Or if you are someone who would just welcome feeling good about fundraising, then this book is for you, too.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eISBN 0-9518971-5-2 The White Lion Press\u003cbr data-mce-fragment=\"1\"\u003e57 pages soft cover\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e"}
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Tiny Essentials of Fundraising
$24.00
Whatever their qualities, books on fundraising are rarely noted for being brief or particularly riveting. Neil Sloggie’s book changes all...
{"id":7902469521570,"title":"Tiny Essentials of Major Gift Fundraising","handle":"tiny-essentials-of-major-gift-fundraising","description":"\u003cp\u003eFew fundraising specialisms hold more promise than the development of potential major donors. Equally, few areas of fundraising have hitherto been so neglected. In this natural successor to his first book, the highly acclaimed \u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e, Neil Sloggie explains and illustrates the tiny essentials of an extremely important area of fundraising.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis time he tells the story of Daniel, chief fundraiser at the Clean Green Fund for the Environment, who had never thought of asking any donor individually for money, nor of asking for more than a three-figure sum. Through Daniel’s experiences, Neil shares his extensive knowledge with other fundraisers. He describes all the stages of a major gift programme from the initial research – and how to go about it – through to donor cultivation and solicitation. He even describes the pitfalls you could face when you achieve success.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis little book contains in their purest, most distilled form the priceless secrets of a vast fundraising opportunity. Like the other \u003cem\u003eTinys\u003c\/em\u003e, it can be read inside an hour, leaving you free to put its lessons into practice immediately you put it down.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview for \u003cem\u003eTiny Essentials of Major Gift Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"It is a refreshing change to buy a book which deals expertly with the subject, keeps the text succinct and to the point and has something useful on EVERY page. ...This was the most riveting work related book I have read for years.”\u003cbr\u003e\u003cbr\u003e- C. Mrash, on Amazon\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-7-9 The White Lion Press\u003cbr\u003e61 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:01-04:00","created_at":"2023-04-21T15:45:27-04:00","vendor":"Neil Sloggie","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240985723042,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w012","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of Major Gift Fundraising","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-major-gift-fundraising.jpg?v=1683563055"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-major-gift-fundraising.jpg?v=1683563055","options":["Title"],"media":[{"alt":null,"id":27976084586658,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-major-gift-fundraising.jpg?v=1683563055"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-major-gift-fundraising.jpg?v=1683563055","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eFew fundraising specialisms hold more promise than the development of potential major donors. Equally, few areas of fundraising have hitherto been so neglected. In this natural successor to his first book, the highly acclaimed \u003cem\u003eTiny Essentials of Fundraising\u003c\/em\u003e, Neil Sloggie explains and illustrates the tiny essentials of an extremely important area of fundraising.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis time he tells the story of Daniel, chief fundraiser at the Clean Green Fund for the Environment, who had never thought of asking any donor individually for money, nor of asking for more than a three-figure sum. Through Daniel’s experiences, Neil shares his extensive knowledge with other fundraisers. He describes all the stages of a major gift programme from the initial research – and how to go about it – through to donor cultivation and solicitation. He even describes the pitfalls you could face when you achieve success.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis little book contains in their purest, most distilled form the priceless secrets of a vast fundraising opportunity. Like the other \u003cem\u003eTinys\u003c\/em\u003e, it can be read inside an hour, leaving you free to put its lessons into practice immediately you put it down.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview for \u003cem\u003eTiny Essentials of Major Gift Fundraising\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"It is a refreshing change to buy a book which deals expertly with the subject, keeps the text succinct and to the point and has something useful on EVERY page. ...This was the most riveting work related book I have read for years.”\u003cbr\u003e\u003cbr\u003e- C. Mrash, on Amazon\u003c\/p\u003e\n\u003chr size=\"1\" style=\"height: 1px; border-color: #888888;\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-7-9 The White Lion Press\u003cbr\u003e61 pages soft cover\u003c\/p\u003e"}
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Tiny Essentials of Major Gift Fundraising
$24.00
Few fundraising specialisms hold more promise than the development of potential major donors. Equally, few areas of fundraising have hitherto...
{"id":7903760810146,"title":"Tiny Essentials of Monthly Committed Giving","handle":"tiny-essentials-of-monthly-committed-giving","description":"\u003cp\u003eThis Tiny book explains all you really need to know to justify, start, manage and benefit from monthly committed giving in your organisation. Monthly giving is perfect for fundraisers because donors love it. They find it easy, convenient and affordable. They can do lots of good just by giving a small amount regularly that they will scarcely miss. A good monthly giving proposition will attract donors and keep them giving month after month for many years to come.\u003cbr\u003e\u003cbr\u003eWhich explains why monthly giving is now viewed as the best, most cost-effective way of binding donors to a cause. The secrets of monthly committed giving are not rocket science. Neither are they complex, expensive, or difficult to implement. They don’t need huge amounts of management and large-scale staff resources. They don’t require complicated technology, or involve substantial risks.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eTiny Essentials of Monthly Committed Giving\u003c\/em\u003e clearly describes the secrets of monthly giving, what they are and what they require.\u003cbr\u003e\u003cbr\u003eAuthor Harvey McKinnon is a highly-rated speaker who regularly presents at conferences throughout Canada and internationally. He claims to know 14,735 jokes, but tells only one of them in this book. Nevertheless, it is funny as well as educational, usually on every page. In a very concise package it also brings you precisely what it promises on the cover.\u003c\/p\u003e\n\u003cp\u003eISBN 10: 0-9553993-0-0, 13: 978-0-9553993-0-5 The White Lion Press\u003cbr\u003e70 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:02-04:00","created_at":"2023-04-24T13:49:50-04:00","vendor":"Harvey McKinnon","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43246073872546,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w013","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of Monthly Committed Giving","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tinyessentialsofmonthlycommittedgiving.jpg?v=1682358736"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tinyessentialsofmonthlycommittedgiving.jpg?v=1682358736","options":["Title"],"media":[{"alt":null,"id":27917144588450,"position":1,"preview_image":{"aspect_ratio":0.636,"height":500,"width":318,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tinyessentialsofmonthlycommittedgiving.jpg?v=1682358736"},"aspect_ratio":0.636,"height":500,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tinyessentialsofmonthlycommittedgiving.jpg?v=1682358736","width":318}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis Tiny book explains all you really need to know to justify, start, manage and benefit from monthly committed giving in your organisation. Monthly giving is perfect for fundraisers because donors love it. They find it easy, convenient and affordable. They can do lots of good just by giving a small amount regularly that they will scarcely miss. A good monthly giving proposition will attract donors and keep them giving month after month for many years to come.\u003cbr\u003e\u003cbr\u003eWhich explains why monthly giving is now viewed as the best, most cost-effective way of binding donors to a cause. The secrets of monthly committed giving are not rocket science. Neither are they complex, expensive, or difficult to implement. They don’t need huge amounts of management and large-scale staff resources. They don’t require complicated technology, or involve substantial risks.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eTiny Essentials of Monthly Committed Giving\u003c\/em\u003e clearly describes the secrets of monthly giving, what they are and what they require.\u003cbr\u003e\u003cbr\u003eAuthor Harvey McKinnon is a highly-rated speaker who regularly presents at conferences throughout Canada and internationally. He claims to know 14,735 jokes, but tells only one of them in this book. Nevertheless, it is funny as well as educational, usually on every page. In a very concise package it also brings you precisely what it promises on the cover.\u003c\/p\u003e\n\u003cp\u003eISBN 10: 0-9553993-0-0, 13: 978-0-9553993-0-5 The White Lion Press\u003cbr\u003e70 pages soft cover\u003c\/p\u003e"}
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Tiny Essentials of Monthly Committed Giving
$24.00
This Tiny book explains all you really need to know to justify, start, manage and benefit from monthly committed giving...
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Tiny Essentials of Raising Money from Foundations and Trusts
$24.00
Trusts and foundations repay study and understanding from fundraisers simply because they have a lot of money and no other...
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