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Vol 27 • No. 1
Why Long Letters Outpull Shorter Ones
Jeff Brooks, the author of The Fundraiser's Guide to Irresistible Communications says longer is better.
An Interview with Harvey McKinnon
The author of The 11 Questions Every Donor Asks and the Answers All Donors Crave offers unexpected insights to your donors' thoughts.
Got Board Problems? Call Mr. Fixit.
If spotty attendance and poor follow-through are hampering your organization, here are suggestions from Andy Robinson on fixing the problems.
This is Not Your Grandfather's Direct Mail
You CAN raise $1,000 or more from your direct mail program. Here's how, from Mal Warwick.
Get Worked Up When Writing to Donors
Tom Ahern advises: Put your heart into your fundraising materials.
What to Ask Every Prospective Board Member
Kay Sprinkel Gracegives you a guide to interviewing - and choosing - the best board members for your organization.
Writing Emails for Fundraising
Madeline Stanionis offers tips on how to write the best subject lines and compelling body copy for your fundraising emails.
Perspectives on Philanthropy from Jerold Panas
Fundraisers Cite Must-Have Books
America's fundraising professionals have spoken.
Customers we polled singled out the following five books as "Must haves" for every organization:
The Ultimate Insider's Guide to Winning Foundation Grants, by Martin Teitel
The 11 Questions Every Donor Asks, by Harvey McKinnon
The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks
Seeing Through a Donor's Eyes, by Tom Ahern
Asking, by Jerold Panas With 2013 here, now is the time to equip your staff and board with the resources they need to raise more money.
Quantity discounts available for purchases of 5+ books (titles may be mixed).
Books are typically shipped same-day and
come with a money-back guarantee.
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|Kathleen Brennan, Publisher
Jerry Cianciolo, Editor
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