Category:  Direct Response

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    Reassuring a Boss Who Questions Your Writing

    In Annual Reports, Direct Response, Donor Newsletters, Email Fundraising, Fundraising, Fundraising Communications On April 29, 2014 Comments Off

    by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:… Read More »

    Questions I’m Most Often Asked About Direct Mail Fundraising

    In Direct Response, Donor Newsletters, Fundraising, Fundraising Communications On January 22, 2014 Comments Off

    An Interview with Jeff Brooks, author of The Fundraiser's Guide to Irresistible Communications. To order this book, click here. Is the Internet the death knell for direct mail?… Read More »

    Making Money with Donor Newsletters – An Excerpt

    In Direct Response, Donor Newsletters, Fundraising, Fundraising Communications, Internet Fundraising On December 2, 2013 Comments Off

    This article is excerpted from Tom Ahern's new book Making Money with Donor Newsletters. Common Obstacles Let’s tear down some barriers. 1)  We did a newsletter before. It… Read More »

    Internet Fundraising Whiz Discloses Secrets

    In Direct Response, Email Fundraising, Fundraising, Fundraising Communications, Internet Fundraising On August 20, 2013 Comments Off

    Interview with Madeline Stanionis, author of Raising Thousands (If Not Tens of Thousands) of Dollars with Email Some say a subject line should be no more than 40… Read More »

    Do Your Fundraising Communications Measure Up?

    In Annual Reports, Direct Response, Fundraising, Fundraising Communications On August 9, 2013 Comments Off

    An interview with Tom Ahern, author of How to Write Fundraising Materials that Raise More Money and Seeing Through a Donor's Eyes.   You had a bracelet made… Read More »

    Why Long Letters Outpull Shorter Ones

    In Direct Response, Fundraising On November 26, 2012 Comments Off

    This is an excerpt from The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. If you're looking for a way… Read More »