Category:  Direct Response

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    Five Ways to Keep a Donor’s Eyes Glued to What You Write

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On March 20, 2017 Comments Off

    Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with… Read More »

    This is Not Your Grandfather’s Direct Mail

    In Direct Response, Donor Solicitation On January 24, 2017 Comments Off

    This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs… Read More »

    Forget Everything You Know About Direct Mail Fundraising

    In Direct Response, Donor Solicitation On August 30, 2016 Comments Off

    Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article… Read More »

    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    The Evil Cousin of Fundraising

    In Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On January 11, 2016 Comments Off

    This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read… Read More »

    Using Guilt in Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications On January 5, 2016 Comments Off

    This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that… Read More »

    How Headlines Can Save Human Civilization and Your Fundraising

    In Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On September 29, 2015 Comments Off

    This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most… Read More »

    Using Stories for Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On March 4, 2015 Comments Off

    By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises… Read More »

    Reassuring a Boss Who Questions Your Writing

    In Annual Reports, Direct Response, Donor Newsletters, Email Fundraising, Fundraising, Fundraising Communications On April 29, 2014 Comments Off

    by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:… Read More »

    Questions I’m Most Often Asked About Direct Mail Fundraising

    In Direct Response, Donor Newsletters, Fundraising, Fundraising Communications On January 22, 2014 Comments Off

    An Interview with Jeff Brooks, author of The Fundraiser's Guide to Irresistible Communications. To order this book, click here. Is the Internet the death knell for direct mail?… Read More »