Category:  Fundraising Communications

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    Four Simple Ways to Keep Your Donors for Years

    In Cultivating Donors, Donor Retention, Fundraising Communications On June 19, 2017 Comments Off

    This article is adapted from Roger Craver's book, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For more information about his book, click… Read More »

    Five Ways to Keep a Donor’s Eyes Glued to What You Write

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On March 20, 2017 Comments Off

    Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with… Read More »

    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    The Evil Cousin of Fundraising

    In Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On January 11, 2016 Comments Off

    This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read… Read More »

    Using Guilt in Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications On January 5, 2016 Comments Off

    This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that… Read More »

    How Headlines Can Save Human Civilization and Your Fundraising

    In Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On September 29, 2015 Comments Off

    This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most… Read More »

    Using Stories for Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On March 4, 2015 Comments Off

    By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises… Read More »

    Like Catnip for Donors: How to Make Your Case Irresistible

    In Case Statements, Cultivating Donors, Donor Retention, Donor Solicitation, Fundraising, Fundraising Communications, Major Gifts On October 3, 2014 Comments Off

    An excerpt from Making a Case Your Donors Will Love, by Jerold Panas I'm not a writer. That's what makes me a good choice to write about case… Read More »

    Fundraising Questions Most Often Asked

    In Board Fundraising, Cultivating Donors, Donor Solicitation, Fundraising, Fundraising Communications, Major Gifts On July 29, 2014 Comments Off

    Harvey McKinnon is author of The 11 Questions Every Donor Asks. For more information about the revised edition, click here. When you’ve been in this field long enough,… Read More »

    Your Case to Donors: Eight Must-Have Elements

    In Case Statements, Cultivating Donors, Donor Solicitation, Fundraising, Fundraising Communications, Major Gifts On July 8, 2014 Comments Off

    This article is adapted from Making a Case Your Donors Will Love, by Jerold Panas. For more information or to order his book, click here. The French have… Read More »