Category:  Email Fundraising

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    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    How Headlines Can Save Human Civilization and Your Fundraising

    In Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On September 29, 2015 Comments Off

    This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most… Read More »

    Using Stories for Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On March 4, 2015 Comments Off

    By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises… Read More »

    Reassuring a Boss Who Questions Your Writing

    In Annual Reports, Direct Response, Donor Newsletters, Email Fundraising, Fundraising, Fundraising Communications On April 29, 2014 Comments Off

    by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:… Read More »

    Internet Fundraising Whiz Discloses Secrets

    In Direct Response, Email Fundraising, Fundraising, Fundraising Communications, Internet Fundraising On August 20, 2013 Comments Off

    Interview with Madeline Stanionis, author of Raising Thousands (If Not Tens of Thousands) of Dollars with Email Some say a subject line should be no more than 40… Read More »