Category:  Donor Newsletters

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    Five Ways to Keep a Donor’s Eyes Glued to What You Write

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On March 20, 2017 Comments Off

    Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with… Read More »

    How a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent

    In Donor Newsletters, Donor Solicitation On February 20, 2017 Comments Off

    This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,… Read More »

    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    The Evil Cousin of Fundraising

    In Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On January 11, 2016 Comments Off

    This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read… Read More »

    Using Guilt in Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications On January 5, 2016 Comments Off

    This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that… Read More »

    How Headlines Can Save Human Civilization and Your Fundraising

    In Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On September 29, 2015 Comments Off

    This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most… Read More »

    Offers Wanted (in Donor Newsletters)

    In Donor Newsletters On May 11, 2015 Comments Off

    This article is excerpted from Tom Ahern's Making Money with Donor Newsletters. To order a copy, click here. Sprinkle offers across your newsletter. Offers give your donors new… Read More »

    Using Stories for Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On March 4, 2015 Comments Off

    By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises… Read More »

    Your Donors Won’t Be Able to Resist

    In Cultivating Donors, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications On July 1, 2014 Comments Off

    This is an excerpt from Tom Ahern's book, Making Money with Donor Newsletters. For more information, click here. Want to make your cause irresistible to donors? Here’s the… Read More »

    Do You Agree with America’s Top Fundraisers?

    In Annual Reports, Board Fundraising, Cultivating Donors, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications, Major Gifts, Working with Boards On May 27, 2014 Comments Off

    To read a description, see the table of contents, or read an excerpt from any of these featured books, click on its cover. You claim in your book,… Read More »