Category:  Cultivating Donors

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    Why People Respond with Donations

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Fundraising Communications On November 14, 2017 Comments Off

    This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is… Read More »

    Every Fundraising Appeal Should Include These Five Slants

    In Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On September 12, 2017 Comments Off

    This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing… Read More »

    Four Simple Ways to Keep Your Donors for Years

    In Cultivating Donors, Donor Retention, Fundraising Communications On June 19, 2017 Comments Off

    This article is adapted from Roger Craver's book, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For more information about his book, click… Read More »

    When a Donor Asks: How Much Do You Want?

    In Cultivating Donors, Donor Solicitation, Major Gifts On November 17, 2016 Comments Off

    The following is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. For more information about the book, click here…. Read More »

    Four Keys to Cultivating a Donor

    In Cultivating Donors On October 3, 2016 Comments Off

    This article is an excerpt from How to Connect with Donors and Double the Money You Raise, by Thomas Wolf. For more information about the book, click here…. Read More »

    The Evil Cousin of Fundraising

    In Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On January 11, 2016 Comments Off

    This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read… Read More »

    Why Donors Leave

    In Cultivating Donors, Donor Retention On January 11, 2016 Comments Off

    This is an excerpt from Retention Fundraising: The New Art and Science of Keeping Your Donors for Life, by Roger M. Craver. For more information about the book,… Read More »

    Using Guilt in Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications On January 5, 2016 Comments Off

    This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that… Read More »

    Using Stories for Fundraising

    In Case Statements, Cultivating Donors, Direct Response, Donor Newsletters, Donor Retention, Donor Solicitation, Email Fundraising, Fundraising, Fundraising Communications On March 4, 2015 Comments Off

    By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises… Read More »

    What You Absolutely, Positively Must Know About the Board’s Role in Donor Cultivation

    In Board Fundraising, Cultivating Donors, Fundraising, Major Gifts, Working with Boards On February 24, 2015 Comments Off

    By Thomas Wolf, the author of How to Connect with Donors and Double the Money You Raise Here’s a dilemma. Your organization has a new board member –… Read More »