Category:  Annual Reports

    Home » Archive by category "Annual Reports"

    Five Ways to Keep a Donor’s Eyes Glued to What You Write

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On March 20, 2017 Comments Off

    Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with… Read More »

    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    Do You Agree with America’s Top Fundraisers?

    In Annual Reports, Board Fundraising, Cultivating Donors, Donor Newsletters, Donor Solicitation, Fundraising, Fundraising Communications, Major Gifts, Working with Boards On May 27, 2014 Comments Off

    To read a description, see the table of contents, or read an excerpt from any of these featured books, click on its cover. You claim in your book,… Read More »

    Reassuring a Boss Who Questions Your Writing

    In Annual Reports, Direct Response, Donor Newsletters, Email Fundraising, Fundraising, Fundraising Communications On April 29, 2014 Comments Off

    by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:… Read More »

    Do Your Fundraising Communications Measure Up?

    In Annual Reports, Direct Response, Fundraising, Fundraising Communications On August 9, 2013 Comments Off

    An interview with Tom Ahern, author of How to Write Fundraising Materials that Raise More Money and Seeing Through a Donor's Eyes.   You had a bracelet made… Read More »