It is not enough today to maintain the status quo— we must strive for something more, something new. In a word: Innovation.

We live in a time of change. Unbelievable, indescribable, unpredictable change.

The self-satisfied, complacent, rigid institution will not survive.

Tomorrow belongs to the organization which anticipates and prepares for change. The future belongs to those organizations which plan creatively, think imaginatively, and act innovatively.

What is good enough today will be out-of-date tomorrow. The organization which is in equilibrium today will be thrown off balance tomorrow.


A vigorous organization never feels it has arrived. Never feels comfortable.  Knows that today’s solutions are simply not good enough for tomorrow. Understands its tasks are never completed. Acts instead of reacts. Never waits for things to happen. Gives up the old and seeks the new.

The organization which will survive and thrive has a “can do” attitude in everything it does. Innovation is the key.

Innovation is almost always merely discovering what is already present— and creating a new twist, an imaginative turn.

Every thriving organization owes its genius to daring new concepts and exciting new ideas.


The organization that strives for success must be receptive, curious, unafraid, willing to try anything. It zests for the unexplored. It is committed to a better way.

It seeks quality, improvement, progress. It knows that the best of anything is yet to be done. It knows that its horizons are limited only by its capacity to generate innovation. It experiments and explores new approaches.

It drives to do better. And still better. It ventures into the unexplored, where the faint fear to probe.

The essence of the innovative organization is to see the relationship between mission, programs, and ideas— and then combine them into a new form, a different paradigm, a creatively brilliant and bold concept.


The innovative organization has the power to connect the seemingly unconnected. To perceive what others have not seen, and to create what no one else has thought to attempt. To dare what others were too tepid to try.

The ever-expanding organization demands the realization that there is no virtue in doing things the way they have always been done. It knows there is no end to the frontier.

There is a clanging discontent with conformity. It investigates. Seeks. Probes. Develops. Discovers. It teems with vigor, energy, and drive.

“Why bother…it’s too new…it can’t be done…it isn’t practical.” These mind-forged disclaimers are repugnant to the dynamic organization. Encrusted barnacles to be swept away with refreshing, imaginative ideas.

The innovative organization is in a constant state of renewal. It finds the uncharted course the most exciting. It makes things happen. It forces and forges action. It leads.


The successful organization is dedicated to innovation. It does not ask, “Can we do this?” but rather, “How can we do it?” It recognizes that to say “impossible” always puts it on the losing side.

The credo of the organization of the future is that the old is not necessarily sacred. It respects traditions and customs, but is not anchored to them.

Risks are not to be avoided. They are relished! The untried and the unknown are challenges and opportunities to be met head-on.

Today’s world is filled with lackluster mediocrity. The future belongs to the organization which develops an innovative approach in all it does.

New methods, new combinations, new applications. Innovation is the spark which ignites a blaze.

Books by Jerold Panas (click on the cover for more information)



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