JEROLD PANAS is Executive Partner of Jerold Panas, Linzy & Partners—and co-founder of The Institute for Charitable Giving.

JPL&P is one of the leading firms in the field of campaign services and financial resource development. We partner with organizations to set, meet, and exceed their fundraising objectives. Since its founding in 1968, the firm has guided over 3,800 charitable institutions to fundraising success.

Our partnership of men and women is deeply experienced in every aspect of fundraising and leadership.

We believe we have a consequential role in working with important organizations in our society. Our objective is to make a better society. We will either find a way or make one.

The Institute for Charitable Giving is the teaching center for Jerold Panas, Linzy and Partners. The Institute celebrates 26 years as one of the premier coaching and mentoring centers for fundraisers in the country with over 10,000 alumni.

Seminars for Fundraising Professionals
The Institute for Charitable Giving is considered one of the premier
coaching centers in the country. Its Seminars have consistently been
rated as among the best offered. Click here for more information.

Through his teaching and his writing, Jerold Panas is a force in the field of philanthropy.

Here are some of his best insights:

Thoughts on Philanthropy – NEW!
Jerold Panas shares some lessons he's learned in his richly rewarding 40-year journey in fundraising. [Updated regularly]

The Verities – What Makes a Great Fundraiser?
Is there a fundraising type? See if you are Born to Raise

Somewhere Between Keekee and Death
Golden rules of asking for a gift

20 Donor Thank You Ideas
Your gratitude can prompt your donor's loyalty

Fifteen Things I Haved Learned in My Years of Fundraising
Jerry's observations from the trenches

Open Letter to Samuel
What went wrong on the visit

The Perfect Theme for a Case Statement
Should it fit on a t-shirt?

Eschew the Word "Pledge"
Consider Letters of Intent instead

Developing Trustees as Fundraisers
A successful college president's advice

Five Factors to Ensure Your Organization's Future
Oracle's leader shares his vision of success

Recognition Counts Too
Offer your donors recognition, good stewardship and applause and they can be yours for life

The Catalyst for Giving
Your fundraising will not succeed without this

11 Tips for More Productive Fundraising Letters
A direct mail expert shares his insights

Show Them You Love Them
The Ten Fail-Proof Rules To Winning The Next Gift

The Top Four Questions – and Answers – About Endowments
Be ready with these answers when your donors ask

I've Left You Something in My Will
Should donors verify their bequests?

It's not enough to maintain the status quo

Books by Jerold Panas (click on the cover for more information)