All Posts By:

    Home » Articles posted by Emerson and Church

    Five Ways to Keep a Donor’s Eyes Glued to What You Write

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Fundraising Communications On March 20, 2017 Comments Off

    Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with… Read More »

    How a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent

    In Donor Newsletters, Donor Solicitation On February 20, 2017 Comments Off

    This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,… Read More »

    This is Not Your Grandfather’s Direct Mail

    In Direct Response, Donor Solicitation On January 24, 2017 Comments Off

    This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs… Read More »

    A Board Member’s Guide to Asking the Right Questions

    In Board Fundraising, Volunteers and Fundraising, Working with Boards On January 9, 2017 Comments Off

    This article is adapted from Gayle Gifford’s book, How to Make Your Board Dramatically More Effective, Starting Today ($24.95 each + shipping, quantity discounts available). For more information… Read More »

    When a Donor Asks: How Much Do You Want?

    In Cultivating Donors, Donor Solicitation, Major Gifts On November 17, 2016 Comments Off

    The following is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. For more information about the book, click here…. Read More »

    Four Keys to Cultivating a Donor

    In Cultivating Donors On October 3, 2016 Comments Off

    This article is an excerpt from How to Connect with Donors and Double the Money You Raise, by Thomas Wolf. For more information about the book, click here…. Read More »

    A Foundation CEO’s Six-Step Formula for Winning a Grant

    In Foundation Fundraising, Grantseeking On September 19, 2016 Comments Off

    This article is based on Martin Teitel's book, The Ultimate Insider’s Guide to Winning Foundation Grants. In my long career as a funder, I loved the satisfaction of… Read More »

    Forget Everything You Know About Direct Mail Fundraising

    In Direct Response, Donor Solicitation On August 30, 2016 Comments Off

    Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article… Read More »

    The Seven Cardinal Rules of Fundraising Writing

    In Annual Reports, Case Statements, Direct Response, Donor Newsletters, Donor Solicitation, Email Fundraising, Foundation Fundraising, Fundraising Communications, Internet Fundraising, Major Gifts On August 8, 2016 Comments Off

    This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny… Read More »

    What Volunteers Need to Know About Fundraising

    In Board Fundraising, Fundraising, Volunteers and Fundraising, Working with Boards On May 4, 2016 Comments Off

    By Kay Sprinkel Grace In my book, The Busy Volunteer’s Guide to Fundraising, I discuss a range of truths that must be understood and taken to heart by… Read More »